In our complete rebranding process, based on the strong purpose of the company and our concrete vision, the development of a new word-image brand was implemented and a relaunch of the entire brand presence was implemented.
The new slogan "yes to no emission" is in line with the sharpened brand values: visionary, rebellious, professional, sustainable & "because we love the future" and together with the new logo brings the brand positioning in the international business environment to the point.
At the same time, the new corporate identity creates a more modern brand layout that underscores previous developments and future goals. We see ourselves as an enabler for climate-friendly heavy-duty transport with the clear goal of scaling up to series production in the short term. By converting and thus decarbonizing existing vehicles, we are making an unavoidable contribution to achieving Germany's climate targets. The world premiere of our first zero-emission truck is seen as the starting signal for a new era in the company's history.
The vision of a world free of emissions was not reflected in the old Clean Logistics brand world with the necessary clarity and completeness. The new, forward-looking and clean identity, as well as the look and feel of the brand identity, clarify the company's claim in catchy words and representations. Clear lines, expressive imagery and modern colors go hand in hand with the new brand values.